HEIR is a prestige brand of custom blended fragrances that honors our African Diaspora traditions, culture, and legacy. Our exclusive fragrance blends are meticulously crafted by our Founder and Chief Alchemist, Ambriel Pouncy. HEIR’s core values: Heritage, Elegance, Individuality, and Refinement are embodied throughout every facet of the brand’s identity.

HEIR's commitment to these values is reflected in the sophistication of its fragrances and its eco-friendly practices, such as its soon to be released bottle refill program. The brand's all-inclusive approach also reflects its commitment to promoting diversity,  equity, and inclusivity.